A weekly podcast that ships 32 short clips before the next episode drops
The Long Take had a great show and a dead social presence. We built a repeatable pipeline that turns each 90-minute episode into a full-length YouTube cut plus 32 platform-native short clips, delivered before the next Monday.
What we owned
- →Full episode edit (video + audio mix)
- →Chapter markers + show notes assist
- →32 short clips across TikTok/Reels/Shorts
- →Auto-captions in host's tone
- →Thumbnail A/B pairs
Where The Long Take Podcast was starting
Sam was recording weekly, publishing the audio Monday morning and doing nothing with the video. He'd hired two freelance editors in a year — both quit because the file transfer alone ate their weekends. There was no shot list, no clip log, no clue which moments had actually been said.
What we actually changed
- 01
Built a shared Frame.io project the host uploads to Sunday night. Files auto-transcribe on ingest.
- 02
One producer scrubs the episode Monday morning and marks the highest-retention 32 moments in an 'in / out / hook' log.
- 03
Two editors cut the long-form and the shorts in parallel, so the full episode ships Wednesday and the clip drop lands Thursday.
- 04
Captions match the host's actual speaking rhythm — no auto-generic. Font pair locked to the show's Instagram template so brand recognition is instant.
- 05
Every clip has a 1.2s hook rebuild: we recut the first breath of the moment for scroll-stop, then reveal the real audio underneath.
What shipped
In eight months the show's YouTube grew from 8k to 41k subscribers and TikTok became the top new-listener acquisition channel (surveyed at 47% of Q3 first-time listeners). Sam has never touched a timeline again.
“The clip system alone paid for the subscription in the first month. I don't remember the last time I opened Premiere.”
Other studies
A 78-second explainer that lifted homepage demo requests by 61%
18% retention lift on a 1.2M-sub channel without changing the host
Listings that sell 22 days faster with a two-day edit turnaround
Bringusyourhardestedit.
Every study started with someone sending a Loom and a folder of raw footage. Yours can too.