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Realwork.Realnumbers.

Six honest write-ups of client engagements — scope, what we changed, what it moved. No case-study theatre, no vanity metrics.

/ The proof, condensed
0
Detailed studies
with real numbers and quotes
0%
CPA cut
DTC skincare, 60 days
0%
Demo lift
B2B SaaS, 90 days
0
Clips / week
podcast client, always-on
/ FeaturedE-commerce / DTC · 5 months, ongoing

How Northbound cut CPA 42% by rebuilding its UGC ad engine

A hiking-gear brand was burning $18k/month on freelance editors to churn out UGC ads that nobody watched past three seconds. We rebuilt the pipeline, tested nine hook frameworks in six weeks, and turned Meta into their #1 acquisition channel again.

-42%
Meta CPA (60-day)
3.1×
Thumb-stop rate
127
Ad variants shipped
$680k
Attributed revenue (Q2)
/ All studies

Selected work.

PodcastPodcast + Short-form

A weekly podcast that ships 32 short clips before the next episode drops

The Long Take had a great show and a dead social presence. We built a repeatable pipeline that turns each 90-minute episode into a full-length YouTube cut plus 32 platform-native short clips, delivered before the next Monday.

32
Clips per episode
+380%
Monthly YouTube views
48h
Episode → cuts delivered
22k
New TikTok followers (90d)
B2B SaaSMotion Graphics

A 78-second explainer that lifted homepage demo requests by 61%

Vertex needed a product video for its Series A raise and its homepage. We wrote, storyboarded and animated a 78-second explainer that made the abstract product visible — and quietly became the highest-converting asset on their site.

+61%
Homepage demo requests
78s
Final runtime
38%
Avg. video completion
9
Style-frame iterations
Creator / YouTubeLong-form YouTube

18% retention lift on a 1.2M-sub channel without changing the host

Jordan is a solo creator posting a 15-minute essay every Tuesday. His retention curve had been sagging for a year. We didn't touch the writing or the shoot — just the edit — and the retention curve straightened out inside four videos.

+18%
Avg. view duration
+34%
Impressions CTR
4
Videos to inflection
$14k
First-month YouTube RPM gain
Real EstateReal Estate Video

Listings that sell 22 days faster with a two-day edit turnaround

Atlas shoots on RED, edits nowhere. We built a same-week pipeline that takes their raw shoots on Monday and delivers a cinematic listing film, a 60-second social cut and a 15-second pre-roll ad by Wednesday afternoon.

-22 days
Avg. time-to-offer
48h
Shoot → hero cut
3
Formats per listing
84
Listings shipped Q2
Online EducationCourse Production

A 42-module course shipped in 6 weeks — with the founder still teaching live

Aisha's course launch had been slipping for a year because she couldn't finish the edit. We ingested 74 hours of raw teaching footage, cut it into 42 lesson modules, and shipped the platform-ready library six weeks after the first upload.

42
Modules delivered
74h
Raw footage ingested
6 weeks
First upload → launch
94%
Module completion rate
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