A 78-second explainer that lifted homepage demo requests by 61%

• →Script + narrative structure
• →Visual identity + style frames
• →Illustration + rigging (After Effects)
• →Sound design + VO direction
• →Multi-format delivery (site, sales, socials)

Vertex is a data-orchestration platform — the kind of product that takes a 20-minute demo to make sense. Their previous explainer was a talking-head founder video that felt more like a webinar. Sales was losing deals in the first meeting because prospects couldn't picture what the product actually did.

1. 01

   Interviewed three customers to steal their exact language. Every claim in the script came from a real user's sentence, not marketing.

2. 02

   Storyboarded before writing final copy — visuals drove pacing so the script tightened to 78 seconds without feeling rushed.

3. 03

   Locked a two-color palette pulled from the Vertex UI so the explainer felt like a natural extension of the product, not a stock template.

4. 04

   Isolated the biggest 'aha' — the moment their sync engine collapses three tools into one — and gave it a five-second visual crescendo with a hold on the payoff frame.

5. 05

   Delivered a 78-second hero cut plus a 30-second paid cut, a silent 15-second social cut and stills of every hero frame for the pitch deck.

Placed above the fold on the homepage the video pushed demo requests from 34/week to 55/week within the first 21 days. Sales started sharing it in first-touch emails as a pre-call primer, which shortened average first-call length by 11 minutes.